Penguin updates from Google has hit many web masters hard. If you have suffered from this update it would mean you were engaged in spamming in some way or the other. Actual recovery process for websites can be sighted after understanding this changed algorithm completely. But your capability to recover from loss of page rank might depend on a few factors. You must first of all assess the seriousness of your crime (i.e. spamming). Then decide whether you would be able to fix these issues for long term behaviour.
If you were caught of spamming in the past Google used to advice the webmasters to send a reconsideration request. But if you were hit by the Penguin updates a reconsideration request will not land you anywhere. Google has said the webmasters have to recover from their loss naturally. This would automatically mean cleaning up the spam as quickly as possible. You have to regularly keep a tab on your link profiles and clean spammy links. Spam is a part of negative or black hat SEO tactics.
Google has been against this practice from their onset. But they have given quite a lee way to the web masters so long. Have I frightened you? Good news is there are some tips to avoid penalties from Google Penguin. These tips are mentioned below:
- Variety of Anchor Text Links: Different types of anchor texts should be used when you are engaged in link building. Research has shown that sites having less variety of anchor text links were penalised more in terms of their ranking. When you are building links try to maintain a natural looking portfolio. If you provide 10 links make sure they are linked in 10 different ways.
- Contextual Relevance: While building links you should make sure that these links match with the content of the site and prove valuable for the end users. The link portfolio should be helpful for the end users. If you place an insurance site link in the middle of a cooking article it will not be contextually matching and will be of no use to the readers.
- Suspicious Link Placements: You should not suddenly place links in a page that never had any links. Suppose you have a site for many years and there were no links in it. One day you sprinkle the post with many links; it would rise suspicion and enhance chances of penalty.
- Links throughout the Site: You should not place links in all the pages, as it would do more wrong than good. Links should be placed only in particular pages and they should match with the content. Anyways what is the point of associating with low quality sites?
- Paid Link Schemes: If you are caught in the act of paying for links you will be nailed by Google. It would be better to use White Hat SEO tactics and build links accordingly.
- Link Networks and Directories: You should avoid the low end directories and link networks at all costs. These sites have a conglomeration of low quality sites linked together in an effort to boost rankings. If you think as a user you will understand these networks are not helping anyone.
If you follow the above mentioned you might be able to overcome the negative effects of Google’s Penguin updates.