The social giant network, Facebook, which was alleged for tracking its users and non-users Internet activity and invading their privacy, has finally admitted the fact, and revealed how it tracks users and non-users across the web, gathering huge amount of data.
According to ABC News, “Facebook officials are now acknowledging that the social media giant has been able to create a running log of the web pages that each of its 800 million or so members has visited during the previous 90 days. Facebook also keeps close track of where millions more non-members of the social network go on the Web, after they visit a Facebook web page for any reason.”
When a user logs in to Facebook, the site downloads session cookies automatically on your computer, which will enable third-part sites to gather all your data, including your name, your IP address, OS, and browser information. The data also includes the date, time and the exact URL of the web page that you are visiting. The data is only gathered when third-part sites have a Facebook plug-in installed on them. The collected data is then sent to Facebook, which could be investigated.
Andre Noyes, Facebook Spokesperson indicates that the company will continue tracking users’ data as this helps them remove fake accounts created on Facebook. However, Ed Markey and Joe Barton, Facebook Representatives said that Facebook has applied for a patient which could link the data they get from cookie tracking to advertisements.
How to prevent Facebook from tracking your web activity?
There are tools which will help you to prevent your data from being accessed by Facebook. Priv3, Ghostery and Adblock Plus are one the most widely and effectively used browser plug-ins. These plug-ins will selectively stop third-party sites from sending your web information and other details to social networking sites.